Privacy Policy

Last Updated: January 2026

HeadScratch (headscratch.co.uk) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

Information We Collect

We collect the following types of information:

How We Use Information

We use the information we collect for the following purposes:

Cookie Policy

Our website uses cookies to enhance your experience. We use:

You can manage cookie preferences through your browser settings or our cookie consent tool. Disabling non-essential cookies will not affect core site functionality.

Third-Party Links

Our website contains links to William Hill and other third-party gambling affiliates. We are not responsible for the privacy practices of external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.

Your Rights

Under UK Data Protection Law (GDPR and Data Protection Act 2018):

For Users Outside the UK: If you are located in the US, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws. Please contact us for information regarding your specific jurisdiction.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Affiliate tracking data is typically retained for 90 days or as per William Hill's affiliate programme requirements. You may request deletion of your data at any time, subject to legal obligations.

Contact Us

If you have questions, concerns, or wish to exercise your data rights, please contact us:

Email: [email protected]
Website: headscratch.co.uk

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have violated your data protection rights.