Privacy Policy
Last Updated: January 2026
HeadScratch (headscratch.co.uk) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and contact details when you voluntarily submit them through our website
- Technical Data: IP address, browser type, device information, and operating system
- Cookies: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
How We Use Information
We use the information we collect for the following purposes:
- Analytics and understanding user behaviour to improve site performance
- Affiliate tracking and commission attribution with William Hill and associated partners
- Site improvement and optimisation of user experience
- Compliance with legal obligations
- Marketing and promotional communications (only with your consent)
Cookie Policy
Our website uses cookies to enhance your experience. We use:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Cookies: Monitor referrals and commissions from William Hill
- Marketing Cookies: Deliver personalised content
You can manage cookie preferences through your browser settings or our cookie consent tool. Disabling non-essential cookies will not affect core site functionality.
Third-Party Links
Our website contains links to William Hill and other third-party gambling affiliates. We are not responsible for the privacy practices of external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.
Your Rights
Under UK Data Protection Law (GDPR and Data Protection Act 2018):
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making
For Users Outside the UK: If you are located in the US, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws. Please contact us for information regarding your specific jurisdiction.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Affiliate tracking data is typically retained for 90 days or as per William Hill's affiliate programme requirements. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us:
Email: [email protected]
Website: headscratch.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have violated your data protection rights.